Sunday, May 13, 2012

Converse's Three Artists/One Song Campaign

I think that I still have a fondness for Chuck Taylor All-Stars because they scream rock'n'roll to me. They embody that spirit of "cool" from back when I wasn't. Converse has always had, I think, a connection to music.

So it made sense to me that Converse has been involved with a "Three Artists/One Song" campaign where they invite, well, three artists to collaborate on a song. There are two that dropped fairly recently that are both kickass in their own rights.

In February 2012, Converse debuted DoYaThing is a collaboration between Gorillaz, Andre3000, and James Murphy (of LCD Soundsystem fame). It's this RapPop song that is as amazing as you might imagine. It's whimsical and booty-shaking fantasy, as you might imagine from arguably the three most...interesting artists of recent memory.

In April 2012, they debuted Warrior provides a more conventional counterpoint to DoYaThing's outlandish whimsy. It's a collaboration between Mark Foster (of Foster the People), Kimbra (featured on that Gotye song. You know the one.), and A-Trak (whose claim to fame seems to be developing a notation system for scratching). It's a really lovely pop song that features Kimbra on lead vocals and gets stuck in your head for days.

It looks like you can download both songs for free on the Converse website and, if you feel so inclined, buy a pair of kicks designed by Gorillaz. And they're both awesome so, you know, pick up some sweet new tunes.